Evolve Golf – Motion Wool

Evolve Golf has THE MOST COMFORTABLE merino wool socks on the plant – whether you golf – or not. Clubs and courses around the world (including the PGA themselves) will have them put their logo on many items that they can then sell at retail. Knitting machines can’t just plug a logo in though and go with it. It has to be literally redrawn pixel by pixel in a simplified “minecraft-y manner” in a TINY size!! This is harder than it sounds because curves can’t be curves anymore so you need to have a creative eye to ‘fake it’ really. I converted many dozens of logos for Evolve Golf and loved it. They sent me some photos of just a few projects that I personally worked on for them on their models, a sweet card, and a small sampling of the socks I worked on to wear and enjoy! Thanks guys!

I also loved this ongoing project because it brought me back to my Kapalua, Maui Resort (Marketing, PR, & Advertising Department) days working with the golf courses, academy, and the (then called) PGA TOUR Mercedes Championships.