Visual Identity / Social Media
Janet Lee Lifestyle & Wellness
Janet is a well-known raw food chef and instructor in Arizona. She wanted to create a visual identity that was demonstrated to her clientele that she offers a more expansive coaching experience: body, mind, and spirit.
DETAILS
Logo – vector based
Social Media Graphics
CATEGORIES
Health & Wellness
Social Media Header and Side Post for Facebook
I was referred to Karen by a friend and fellow entrepreneur. Karen was patient with me and pulled out lots of information about me and my vision. This allowed her to capture me and what I want to show to the world. I could not be happier with the design, colors, and process. We collaborated well and found a fantastic end product. I shared my delight with my Facebook audience and got the biggest response ever. Karen hit a home run and I am grateful!
Social Media Header for Facebook
CREATIVE PROCESS
Provided by Client
She had an existing logo that she liked somewhat and she really needed a Facebook banner to represent her business. She was open to new ideas.
Research
We had a phone call together where I asked her many deep questions about her life, business, and how she wanted to help women live a more balanced and active lifestyle.
Insights
I was inspired by the following threads:
- the 3 part balance of body, soul, and spirit
- love of teaching and learning
- journey of life
- small achievable steps to building healthy habits
- vibrant raw foods
- straightforward and positive personality
- clean, uncluttered
- likes green
The result was a modern, clean logo that mirrored in a super abstract and simple way the “J” and “L” in her name, crowned with a 3-leaf motif to represent body, mind, and spirit. Leaf green was used along with some other bold, vibrant, colors pulled directly from raw superfoods!
A small selection of pages from my creative process presentation
