Logo
GypsyWander
Catina Borgmann, founder of GypsyWander is a coach whose passion is to inspire free-spirited women to live authentically and find happiness in every moment. She is the author of “Discovering My Gypsy Soul.” She needed a logo for her new website that captured the essence of finding joy in the journey of self-discovery.
DETAILS
Logo
CATEGORIES
Lifestyle Coaching
Logo Concept
To capture the free-spirited nature of her business I wanted to use a casual illustrative style that was exploding with nature, music, travel, and the dawn of a new day/fresh start – all exploding out joyfully from a vintage suitcase. I researched ‘gypsy’ and ‘boho’ to learn more about design elements, earthy hues, and whimsical fonts that were evocative of this style.
