Pantone has announced it’s color of 2017: Greenery 15-0343 (Hex#93b658) !
Pantone’s Executive Director says: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we week with nature, one another and a larger purpose.”
How do they pick just one color to represent a year? Pantone states that this is a “symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and attitude.”
I think instinctually everyone not only is ready for a fresh feeling start to the New Year in December, but also has an emotional connection to color and in general the color green can represent:
- nature
- freshness
- life
- new beginnings
- spring
- oxygen – fresh air
- new ideas
If you’re a photographer, how can you use green in 2017?
I’ve done a little digging……. here are some album companies that offer unique cover materials in many different styles of greens from very warm or cool / saturated or earthy khaki brown ….. finding THE ‘greenery’ green was a true day-long challenge!
The companies with the closest match are: VisionArt (limeade) seemed to hit the flavor of the color of the year – the closest, with Graphistudio coming in second. PictoBooks has a light green that feels similar too. Interestingly, none in genuine leather. The largest selection over all in the ‘green family’ goes to Graphistudio.
- Remember, any swatches viewed online will vary from the real swatch in hand – and from dye lots too. Most companies offer sample swatches for sale.
