Recently I had the pleasure of working with Nicole Tarver of Steve Tarver Photography to come up with a logo for a new kids photography program called ‘Leaps & Bounds.’
Having two young children myself I can attest that they sure do grow faster than you can believe …. in fact, by leaps and bounds. I love the name that Nicole came up with – it has a feeling of energy, excitement, movement and fun. I wanted to come up with a logo that would embody all of these traits. They also didn’t want it to be anything like their main photographic studio’s branding, yet look ok with small mention of the main studio with it somewhere adjacent.
To me the action of leaping is different to bounding so I put the type on two different curves surrounding a sort of core area, like a seed that’s about to sprout out and grow. I told them that since they have adobe illustrator, they can play with color themselves – and in fact change the colors depending on where the logo is going, so the logo was delivered in black and white for them to have fun with. 🙂 They liked two different versions of the logo so they received both.
