Nathan Addison of Nathan Addison Photography called me up one day and said “Please help! I absolutely hate my logo!” Or something as enthusiastically to that effect …. He showed me his current logo and I could see right away that what he had did not fit his personality. It was too girly, too common and didn’t show well on his website. He needed something that fit his personality, inspirations and work. The jumping off point were adjectives that describe his work: thoughtful, simplistic, funny, touching, artistic, intimate and mysterious. I also went and listened to some of his favorite music – which was soooo incredibly helpful. After listening, I had a few strong impressions: masculine, mellow, deep, folksy and contemporary at the same time and acoustic. With all of this in my mind, I searched for fonts that exuded all of these things – something that had an intimate and natural feeling, wasn’t feminine, where the letters were slightly mysterious or something different about them, something with a strong horizontal solid feeling …. I can tell you, that finding a hand scripted font that isn’t feminine, and isn’t too formal and isn’t too childlike and isn’t too hard to read… is a challenge. 😉
He also wanted to stick with either black or white, keep it clean, and wanted both a company name logo and an iconic logo.
This is the result after a few different logo concepts were reviewed. He very much gravitated towards a script style name font – with a more contemporary clean ‘photography.’ The ‘n’ icon is something that can be used alone – or with the company name logo. It can be a watermark or whatever he wants. It flows, is simple, and is irregular in shape – not a perfect circle with an even boring width to it throughout. It is also simple and clean enough to be used with a die imprinted on an album cover.
If you are interested in help with your branding and materials, please contact Karen at HappyFish Design.
