A while back I worked with Danny Weiss to create a brand for his photography – Danny Weiss in New York. Through many discussions and rounds of sketches we developed a clean and modern logo that he loves. The font was manipulated to be a bit different than it was, and had a personality that was contemporary/clean and also had lines that resembled the skyscrapers of New York – an urban feel to it. The ‘dw’ icon has become the icon for Danny Weiss Photography and is seen everywhere – on the stationery we designed, the website splash loader, the thank you cards, the trifold promo, marketing promotions etc etc. It can be used with or without the ‘danny weiss’ part of it. We tried many colors, but Danny was drawn to the rich warm but steely blue which is both earthy-natural and urban at the same time.
2-sided circular insert with envelope with circular flap
& circle die cut window revealing ‘dw’ logo from insert though it
top – mailing label & 1.5″ round sticker
middle – letterhead & #10 envelope
bottom – from & back business card
A few years later, Danny was working to add a photography branch of his business for kids and family – one that expanded upon his existing successful company, and yet was unique. dw KidZ was born! Again, after much discussion and sketches – resulted a ‘tweaked’ version of the recognizable dw photo brand. I wanted to bring in a childlike element to the existing brand that was gender and age neutral. Danny selected this logo – the hand drawn circle that mimics the shapes that children learn to draw early on surrounds the original clean logo – in such a way that one doodles when on the phone on a notepad. Changing the brand name to dw KidZ in a very fun and loose font, moving the letters up and down brings in a less serious feel to the logo as well. The little punch of red in the dot of the ‘i’ gives an element of surprise and rather symbolizes the unique and individual personality of every child. In it’s core remains the main icon foundation of Danny’s primary business brand.
We have since designed gift certificates, gift certificate holders with envelopes etc. for dw KidZ. A few of the pieces were printed at Marathon Press – but instead of using the stock templates, we designed our own from scratch using their stock blank available templates & dies. The benefit of that is lower runs for qty – and a lower price. It’s still not cheap … but is certainly less expensive than doing larger minimum runs at your local print shop.
top – certificate that slips into holder with pocket
middle – certificate holder with pocket
bottom – envelope
self-printable gift certificate to fit a #10 envelope
Danny has just launched the dw Kidz part of his website and has incorporated much of the design elements of the branding to it to continue the look across the board. Congratulations Danny & Liz for all of your efforts in making this new and exciting branch of your photography business come to life! 🙂
If you’re interested in help with your branding and materials, please contact Karen at HappyFish Design. Non-album design projects are accepted on a very special and limited basis.
