I’ve been meaning to write about studio sample albums since this time of year is bridal show season for most photographers. Ironically, just this morning Amanda of Amanda Zabrocki Photography emailed me this image of her oh so fabulous booth at her bridal show last month! I love how she used the black & white theme throughout and tied it in with the ornate fabric and the tree. The sample albums that we created for her lie open on the tables. The very very best news though is that she told me that one of the brides booked her specifically because of her albums! That’s fantastic news – thank you soooo much for sharing Amanda!! 🙂
Image Courtesy of Amanda Zabrocki Photography
I love working on studio sample albums. We tend to have more leverage to work on what the photographer loves – and not have to squeeze in images of extended beloveds etc…. It’s a time to showcase your very favorite images, with a smoothly flowing storyline and fit your own style aesthetic. I tell my clients who are new to selling albums that it is critical to show sample albums that really gel with your own taste because what the couples see…. is what they’ll expect. For better or for worse. So if you’re showing albums from the early 2000’s … that no longer fit your style and taste – be prepared to follow through with that look with your clients. I’ve had couples tell their photographers that they wanted what they saw in the samples when they booked them …. which in some cases is an ‘old outdated’ look that the photographer themself no longer likes. Showing a draft with a new more modern style, even if the photographer loves it – the clients are still thinking about what they saw before and they might be sold on the older look – no matter how sexy the new look is! (Does that make sense what I’m trying to say?) So, if you show fresh samples from the onset of your client relationship that you love …. both you and your client will both be on the same page when it comes time to design their album! 🙂
For more information about sample albums – please contact HappyFish Design.
